This is because curiosity can drive decision makers to test or verify unusual results to shed some more light on key data. The more unique and interesting an insight is, the more likely businesses will act on it. As such, an insight not only needs to show organisations what happened but also needs to explain why it happened. For an insight to be actionable, it should be as precise and complete as possible, providing enough information for businesses to take action. Otherwise, it will not get the attention it deserves and will not improve our decision-making ability.

To be actionable, an insight needs to get to the right person at the right time. To use a simplified example, a 10% increase in sales during the month of June may seem like a positive development if however we compare it with June sales of previous years we might discover that this year’s increase was actually much lower. It is challenging to take action on insights if we do not have context and background information. Take into account context and other background information.When a piece of insight is closely aligned to our business’s goals and strategies, we are more likely to take action based on that insight. For insights to be actionable, they should: To help sort out the useful data from the noise, we should identify the six key characteristics of actionable insights. As a result, businesses will only be able to extract insights from a small segment of their data. It is important to keep in mind that not all data leads to actionable insights. In simple terms, it is the process of using data to inform decisions and drive actions. What are actionable insights?Īctionable insights is a term in data analytics and big data and relates to information upon which businesses can act, or information that gives businesses enough insight into the future to make better decisions. This post will look at actionable insights in more detail, how they work, and how businesses can achieve them. Still, many businesses haven’t yet managed to derive actionable insights from their data. It informs a company’s decision-making process and drives its business strategies across three main areas: improving efficiency, predicting future outcomes, and supporting its customers. Whether it is through CRM systems, marketing and sales platforms, edge devices, or various other applications, businesses are collecting vast amounts of data.įor many of these businesses, data is a precious asset.

Actionable insights